North American deal adds US and Canada to the growing list of MoMac's active territories
MoMac today announced the launch of its Global Reseller Program (GRP), and the creation of a new Reseller Division within the company tasked with managing the growing number of international partners using the GoMedia platform. The reseller program will see MoMac extend its reach Worldwide, partnering with best of breed mobile technology and marketing organizations who will use MoMac's GoMedia Platform to service local media, web brands and mobile operators. All modules of MoMac's extensive mobile internet suite are being made available through the program, allowing partners to replicate MoMac's own highly successful mobile operator and media relationships in new territories.
The GRP has been launched after initial trials with partners in new territories exceeded expectations. In one such trial in South Africa, MoMac's partnership with a local mobile marketing company has helped create a rapidly expanding mobile internet business servicing the majority of major media brands and the two leading mobile network operators. In just 18 months, MoMac's domain has become the 5th most visited off portal domain in South Africa (Source: Opera).
MoMac's Reseller Division, which will initially be located across the company's London and Rotterdam offices, will focus first on EMEA, with plans later in the year to expand into Asia and South America.
Sham Careem, MD of MoMac UK comments “The upcoming Mobile World Congress will be the perfect place to introduce our Global Reseller Program, which is a key part of MoMac's strategy to rapidly expand our geographical presence globally. We have built robust relationships with media and mobile operators in our domestic territories due to the quality and flexibility of our platform and services. Our challenge was to replicate this in new markets. The demonstrable success of our current reseller partnerships clearly indicates that MoMac's technology can be rapidly deployed in a new territory with exceptional results. The Global Reseller Program is designed to build on that initial success, providing our new partners with a truly market leading technology package which will allow them to rapidly address the mobile internet market in their territory.”
The launch of the GRP coincides with MoMac signing further reseller agreements in North America and North Africa, the former resulting in an immediate agreement for the new partner with a new entrant MVNO.