GoPortal

 
 MoMac offers a fully customizable mobile portal solution to media companies and mobile operators that require the highest user experience, flexible management and a robust technical infrastructure. GoPortal submits all the required building blocks and is a fully web based solution with an intuitive user-interface.

Flexible portal management

• Set-up new portals fast
• Change structure, navigation or look-and-feel quickly
• Add promotional or special mini sites on the fly
• Adjust design using tabs, tables, icons, templates and Flash Lite
• Integrate external content feeds within portal (news, weather, traffic etc)
• Incorporate mobile advertising for commercial and in-house campaigns

Dynamic handset optimisation

• Optimise graphics, tables and video to specific handset of the end-user
• Serves all markup languages (XHTML, WML, cHTML, PML, 3ML, OML, HTML)
• Check network status (user connected to GPRS/EDGE or UMTS)

Third party integration

• Use MoMac's Link Manager to create categories and add links to third party sites
• Determine performance of third party sites
• Check user's subscriptions status
• Include Google Mobile search-bar
• Connect to other applications such as mobile mail

CRM and personalisation

• Show user's most visited sites and favourite bookmarks
• Distinguish post- and pre-paid users
• Display portal theme based on profile (male/female, age-groups, interests, click-behavior)
• Apply brand differentiation
• Welcome first time users with online tour and explanation

Online reporting

• Measure performance of portal, portal segments or individual pages
• Trace user browsing patterns (number of visits, pages per visit, time per session etc)
• Track number of unique users to the portal
• Determine active handset base and success of handset sales team
• Verify download sales (games, videos, music etc)