GoPortal | MoMac

GoPortal

 
 MoMac offers a fully customizable mobile portal solution to media companies and mobile operators that require the highest user experience, flexible management and a robust technical infrastructure. GoPortal submits all the required building blocks and is a fully web based solution with an intuitive user-interface.


Flexible portal management

  • Set-up new portals fast
  • Change structure, navigation or look-and-feel quickly
  • Add promotional or special mini sites on the fly
  • Adjust design using tabs, tables, icons, templates and Flash Lite
  • Integrate external content feeds within portal (news, weather, traffic etc)
  • Incorporate mobile advertising for commercial and in-house campaigns

Dynamic handset optimisation

  • Optimise graphics, tables and video to specific handset of the end-user
  • Serves all markup languages (XHTML, WML, cHTML, PML, 3ML, OML, HTML)
  • Check network status (user connected to GPRS/EDGE or UMTS)

Third party integration

  • Use MoMac's Link Manager to create categories and add links to third party sites
  • Determine performance of third party sites
  • Check user's subscriptions status
  • Include Google Mobile search-bar
  • Connect to other applications such as mobile mail

CRM and personalisation

  • Show user's most visited sites and favourite bookmarks
  • Distinguish post- and pre-paid users
  • Display portal theme based on profile (male/female, age-groups, interests, click-behavior)
  • Apply brand differentiation
  • Welcome first time users with online tour and explanation

Online reporting

  • Measure performance of portal, portal segments or individual pages
  • Trace user browsing patterns (number of visits, pages per visit, time per session etc)
  • Track number of unique users to the portal
  • Determine active handset base and success of handset sales team
  • Verify download sales (games, videos, music etc)